·	To be the voice of (and representative of) Wansbeck businesses.

·	To challenge issues, policy, practice and procurement protocols that inhibit the operations, growth and development of local businesses.

·	To have a high profile and to be valued and respected.

·	To be proactive and action solutions-focused.

·	To develop and instil a leading edge/USP (unique selling point) approach.

·	To influence decision making, policy and practice including WDC, Northumberland County Council, business support agencies, NSP, etc.

·	To support and encourage existing businesses to grow and develop.

·	To stimulate and support the development of new businesses.

·	To promote local trading.

·	To explore and maximise on 'cluster opportunities'.

·	To make Wansbeck a better place for people to live, work and play.